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Newsletter May 2012


 

 

This Month

 

Message from the President
New Products Added to ALDOCOAT Line
Jon Palmisciano Joins Aldo as Sales Consultant for Florida and Caribbean

Case Study:

EPDM Roof System 150,000 Square Foot Facility

 

Aldo in the News

Design + Durability Publishes Article
Co-authored by Bob Brenk
read more...

Upcoming Trade Shows:





BOMA Atlanta - May 23, 2012

FRSA - 2012 Convention & Trade Show
June 27-30, 2012 - Orlando

 





 

 

 

 

 

"Aldo is responsive to market changes with innovative products that solve problems in today's spray foam market."

 

- Roger Morrison

Deer Ridge Consulting

 

 

 

"The Aldo team is always accessible and responsive. Their technical expertise is most helpful in making sure we have the right products for each roof condition."

 

- Howard Longacre

Baker Roofing

 

 

 

Call us

800-474-6019

Visit us online

AldoProducts.com

 

 

 

 





 

 

Lasting Solutions are built on lasting qualities.

ALDO Products News - May 2012

Bob BrenkMessage from the President

As we head into the busy coating season, we see the demand for our products remaining strong. Our March revenue was the highest for any March in the history of Aldo Products.

We attribute Aldo's revenue growth to several factors including warm first quarter weather in the markets we serve, increased demand for premium roof coatings and the success of our growing sales network. Our manufacturing and office staff is to be commended for their continuing ability to ship over 90% of all orders within 48 hours.   This responsiveness is consistent with the service culture that is an integral part of Aldo.

We find many reasons to be optimistic for the future including improving economic indicators, pent up demand for coating products and an expanded ALDOCOAT product line.   There is a growing momentum for the coatings industry thanks to successful efforts by the Reflective Roof Coating Institute and its membership in spreading the word about the benefits of white reflective elastomeric coatings.

Finally, we will continue to be active in trade shows and industry functions. Look for us at the BOMA Atlanta show in May and the FRSA in Orlando in June. And if you cannot attend, just follow me on Twitter to hear what you may be missing.

.

 

Bob Brenk
President
Aldo Products Company, Inc.

 



New Products Added to ALDOCOAT Line


Aldo is pleased to announce the following enhancements to the ALDOCOAT product line.

ALDOCOAT 386 Polyurethane (White), an aliphatic urethane formulation, is a highly anticipated new elastomeric. Bright white in color, this single component coating offers high solar reflectance per its CRRC rating and is ideal for use over spray polyurethane foam, asphalt roofs, or over ALDOCOAT 384 in single ply restoration projects.

ALDOCOAT 395 Silicone is a high performance product typically applied over spray polyurethane foam or as a single ply restoration product. It is also applied over a base coat of ALDOCOAT 384 when a bright white silicone coating is specified.



Jon Palmisciano Joins Aldo as Sales Consultant for Florida and Caribbean


Jon "JP" Palmisciano, has joined Aldo to handle business development in Florida and the Caribbean. JP has been in the elastomeric coatings industry for more than 25 years and brings extensive experience with elastomeric coatings, spray polyurethane foam, industrial maintenance coatings and architectural finishes. We are pleased to have JP aboard and look forward to working with him to expand Aldo's customer base and brand in Florida and the Caribbean.

Bob Mahaney, who addressed customer sales efforts in Florida and the Caribbean previously, has had his territory expanded to include Virginia and Tennessee in addition to the Carolinas and Georgia. Bob has done a tremendous job with Aldo over the last three years and is assisting us in the transition with JP and the many Aldo customers in Florida.



Case Study: EPDM Roof System 150,000 Square Foot Facility

Issue: The owner of this 150,000 square foot facility had a roof problem that he needed to address before it started affecting the building contents, operations and structure itself. The roof was made up of two systems: an EPDM black membrane comprising 75% of the roof and a gravel BUR over the other 25%. The gravel BUR section seemed to be performing well without any leaks.   However, the black rubber EPDM system had been in service for more than 20 years and was leaking. Replacement of the EPDM roof would be very costly and also result in business interruption during the roof tear and replacement process.

Solution: The building owner, a real estate investor involved in managing numerous properties himself, knew that the black EPDM roof was absorbing and transmitting heat into the building during the area's hot Virginia summers. This proactive and conscientious owner investigated all options to restore the roof, deciding to apply a reflective roof coating over the EPDM portion of the roof.

After conducting his due diligence and exploring several roof coating options, the building owner chose the white reflective ALDOCOAT 660 Thermoplastic Coating for his roof system. After pressure washing to thoroughly clean the surface, the roofing contractor sealed all seams and potential penetration points with ALDOSEAL 747. The coatings were then applied as specified with a medium gray base coat and top white finish coat.

Results:   The ALDOCOAT solution deferred complete roof replacement, a very costly proposition given the size of this roof, for at least another 10 years. The solution sealed all leaks and water intrusion, and the reflective finish has reduced the facility's energy costs. The savings from the reduced energy bills achieved in the first year have been substantial, exceeding the labor to install the entire ALDOCOAT system.

In summary, the EPDM restoration solution has provided ongoing financial and operational benefit. It has provided the owner a proven and tested alternative to costly roof replacement, which also adds tear off material to area landfills..

For assistance, please call 800.474.6019.


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